2025 Consumer Electronics Show Smart Innovation For You
Each and every day, Kubota is focused on research to solve the world’s issues related to food, water, and the environment.
INNOVATION CYCLE
We develop solutions with our customers in an innovation cycle that never ends.
- Listen: We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work.
- Design & Build: Address the needs and wants of both individuals and society.
- Iterate: Test and refine and begin again
WORK LOOP
The basic work loop has existed as long as people have been on the job. The analytics, connectivity, and automation we bring to it changes everything.
- Assess: Gather data inputs through perception technology.
- Analyze: Use AI to draw conclusions and make recommendations.
- Act: Deploy connectivity and automation or act manually, because we believe in choice without compromise.
INTEGRATION BENEFIT
The Benefit is we can account for more complexity with more certainty and more simplicity than ever before.
- Simplicity: Enables a novice operator to perform like a pro.
- Productivity: Enhances productivity so the customer can focus on doing what they love to do.
- Sustainability: Ensures sustainability of limited resources.
- Quality of Life: It’s all about a better quality of life for individuals and society.
KATR
The Kubota all-terrain KATR is a four-wheeled multifunctional robot designed with advanced stability control that adjusts the robot’s four legs to maintain a level cargo deck enabling it to operate with a stable platform on uneven and sloped terrain and making it an ideal solution for agriculture and construction environments.
- Real-time Stability Control
- Robust Construction
- All Terrain Mobility
- Electric or Diesel Engine
- Controlled remotely or via an onboard controller
AUTOMATION
We offer hands-on or hands-off operation for however the user wants to interact with their equipment. We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work. For some, they want the "muddy boot" experience, to be part of getting the job done. For others, their focus is on maximizing productivity, so we design and build reliable, versatile and intuitive equipment that provides a better quality of life for individuals and society.
DATA AND AI
We gather data inputs from various sources, synthesis the information and make recommendations. The benefit is to distill the complex into simple, executable actions. With this guidance, a novice can perform like a pro, whether in an agricultural field, on a construction site or on their personal property. This productivity improvement gives our customers back their most limited resource - their time - to focus on doing what they love.
POWERTRAIN OPTIONS
We offer diesel, gas, hydrogen and electric options, because we believe in choice without compromise.
Our latest innovations deliver the right products and solutions for every customer. We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work and that means offering them more choice without compromise.
Todd Stucke
President of Kubota Tractor Corporation